February 24, 2012 Leave a comment Go to comments

Superstar self-promotion for the everyday worker is not as far-fetched as you might think.  The question is, how do you take this behavior and apply it to the types of careers that most of us in the working world hold?  We won’t hold press conferences and stage mega-performances like Madonna (see previous blog entry), but a scaled down version of self-promoting behaviors is absolutely do-able.  Remember the three key behaviors of natural self-promoters?  They are positioning, style and consistency.  Try these behaviors on for size.  Use positioning to get where you want to go.  Open your address book, utilize your contacts list, work your networking groups, and be active and alert in your social systems, always looking for ways to help you position yourself.  Let your style get you remembered.  It is what will set you apart from the rest of the crowd.  And keep your self-promoting behaviors going consistently.  Practice.  Practice.  Practice.  Make it a way of life.

Applying these self-promoting behaviors to the kinds of jobs that most people have is not complex.  Even if some of these behaviors don’t exactly feel “natural,” they can be done.  It’s all about making yourself VISIBLE.  Start by taking credit for who you are and the contributions you have made.  If you don’t, be assured, someone else will.  Competent performance without assertive self-promotion creates a recognition vacuum.  Secure credit for those accomplishments or get that promotion by making sure you are visible.  And make sure your good work gets rewarded.  Payoffs for good work generally lie outside your control, whether they may be public recognition or financial reward.  Actively promoting your good work is likely to provide you with the payoffs you desire.  Also, make sure people remember you.  Develop your “style” which could be anything from an interesting signature on your emails, a memorable logo, a color you always wear, a stand-out business card, to a one-of-a-kind greeting you use.  Make sure it is original and something people will associate with only you.  That’s what will make you stand out from the crowd.  And don’t forget about those contacts.  Utilize every possible opportunity to network your way to where you want to go.  Use contacts and networks to obtain introductions, sales, job positions, referrals, information, advice, etc.  Lastly, never stop.  Make these behaviors a way of life.  Practice them consistently and constantly.  If you do, you should reap the benefits self-promotion offers.

But, what if you can’t?  What if the idea of practicing these self-promoting behaviors seems an impossible task, something you just can’t or won’t do?  If this sounds like you, you may be suffering from the fear of self-promotion which can limit the success of anyone, especially those in a contact dependent work setting.

More on this later….

Susan Claunch

Media Productions & Communications



Categories: self-promotion
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