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Superstar Self-Promotion

February 10, 2012 Leave a comment Go to comments

The Super Bowl Halftime Show was a spectacular event with Madonna as the headlining performer.  Her performance was not a retrospective of her greatest hits like some dismal halftime performances of recent Super Bowl pasts turned out to be.  Fifty-three year old Madonna managed to make it fresh, current, and alive.  She brought along younger artists for the performance and used them to help punch up her oldies and introduce her new music (yes, she is still out there making new music).   She held press conferences, leaked information from rehearsals, staged a gigantic production involving choirs, drummers and dancers, and made it all enjoyable for those who’ve known her since the 1980s as well as those who may not have known her at all.  And that’s the key with Madonna.  There probably was a large group of younger people out there who really didn’t know her that well, if at all.  But they do now, and that is due to Madonna’s skill as a natural self-promoter.  Whether you like her or not as a performer, you have to admit, Madonna is a superstar when it comes to self-promotion.

So what exactly is it that natural self-promoters do?  Natural self-promoters seem to instinctively understand the need to stand in the spotlight and are drawn to opportunities for self-promotion.  However, unlike most of us, natural self-promoters seem to genuinely enjoy the process.  They also are inclined to share three common behaviors.  The first is positioning.  Positioning is how natural self-promoters get there.  They fully utilize their existing contacts, networks, and social systems and remain on the lookout for ways to develop new ones.  Natural self-promoters know they are not the only people positioning for the best contacts and advantages.  Sometimes there’s a crowd.  So strategy shifts from getting noticed to getting remembered.  That’s where style comes in.  Think of style not in terms of its essence, but in terms of one of its primary functions: Style is what you do that sets you apart from the crowd and gets you remembered.  Now that you’re getting remembered, how do you stay remembered?  Consistency is the third common behavior of natural self-promoters.  To natural self-promoters, staying in the spotlight is not an impulse or a grim necessity.  It is a way of life. Self-promotion is an important aspect of modern career management.  Natural self-promoters know it and constantly practice it.

So, is Madonna a superstar of self-promotion?  She practices positioning.  She is an icon of style.  She has been a major figure in the media since the 1980s and just keeps going.  I would say yes.  We may not all want to emulate her in our chosen careers, but we could definitely learn something beneficial from her self-promotion behaviors.

Susan Claunch

Media Production & Communications

www.salescallreluctance.com

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Categories: self-promotion
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