Archive for February, 2012


February 24, 2012 Leave a comment

Superstar self-promotion for the everyday worker is not as far-fetched as you might think.  The question is, how do you take this behavior and apply it to the types of careers that most of us in the working world hold?  We won’t hold press conferences and stage mega-performances like Madonna (see previous blog entry), but a scaled down version of self-promoting behaviors is absolutely do-able.  Remember the three key behaviors of natural self-promoters?  They are positioning, style and consistency.  Try these behaviors on for size.  Use positioning to get where you want to go.  Open your address book, utilize your contacts list, work your networking groups, and be active and alert in your social systems, always looking for ways to help you position yourself.  Let your style get you remembered.  It is what will set you apart from the rest of the crowd.  And keep your self-promoting behaviors going consistently.  Practice.  Practice.  Practice.  Make it a way of life.

Applying these self-promoting behaviors to the kinds of jobs that most people have is not complex.  Even if some of these behaviors don’t exactly feel “natural,” they can be done.  It’s all about making yourself VISIBLE.  Start by taking credit for who you are and the contributions you have made.  If you don’t, be assured, someone else will.  Competent performance without assertive self-promotion creates a recognition vacuum.  Secure credit for those accomplishments or get that promotion by making sure you are visible.  And make sure your good work gets rewarded.  Payoffs for good work generally lie outside your control, whether they may be public recognition or financial reward.  Actively promoting your good work is likely to provide you with the payoffs you desire.  Also, make sure people remember you.  Develop your “style” which could be anything from an interesting signature on your emails, a memorable logo, a color you always wear, a stand-out business card, to a one-of-a-kind greeting you use.  Make sure it is original and something people will associate with only you.  That’s what will make you stand out from the crowd.  And don’t forget about those contacts.  Utilize every possible opportunity to network your way to where you want to go.  Use contacts and networks to obtain introductions, sales, job positions, referrals, information, advice, etc.  Lastly, never stop.  Make these behaviors a way of life.  Practice them consistently and constantly.  If you do, you should reap the benefits self-promotion offers.

But, what if you can’t?  What if the idea of practicing these self-promoting behaviors seems an impossible task, something you just can’t or won’t do?  If this sounds like you, you may be suffering from the fear of self-promotion which can limit the success of anyone, especially those in a contact dependent work setting.

More on this later….

Susan Claunch

Media Productions & Communications


Categories: self-promotion

Superstar Self-Promotion

February 10, 2012 Leave a comment

The Super Bowl Halftime Show was a spectacular event with Madonna as the headlining performer.  Her performance was not a retrospective of her greatest hits like some dismal halftime performances of recent Super Bowl pasts turned out to be.  Fifty-three year old Madonna managed to make it fresh, current, and alive.  She brought along younger artists for the performance and used them to help punch up her oldies and introduce her new music (yes, she is still out there making new music).   She held press conferences, leaked information from rehearsals, staged a gigantic production involving choirs, drummers and dancers, and made it all enjoyable for those who’ve known her since the 1980s as well as those who may not have known her at all.  And that’s the key with Madonna.  There probably was a large group of younger people out there who really didn’t know her that well, if at all.  But they do now, and that is due to Madonna’s skill as a natural self-promoter.  Whether you like her or not as a performer, you have to admit, Madonna is a superstar when it comes to self-promotion.

So what exactly is it that natural self-promoters do?  Natural self-promoters seem to instinctively understand the need to stand in the spotlight and are drawn to opportunities for self-promotion.  However, unlike most of us, natural self-promoters seem to genuinely enjoy the process.  They also are inclined to share three common behaviors.  The first is positioning.  Positioning is how natural self-promoters get there.  They fully utilize their existing contacts, networks, and social systems and remain on the lookout for ways to develop new ones.  Natural self-promoters know they are not the only people positioning for the best contacts and advantages.  Sometimes there’s a crowd.  So strategy shifts from getting noticed to getting remembered.  That’s where style comes in.  Think of style not in terms of its essence, but in terms of one of its primary functions: Style is what you do that sets you apart from the crowd and gets you remembered.  Now that you’re getting remembered, how do you stay remembered?  Consistency is the third common behavior of natural self-promoters.  To natural self-promoters, staying in the spotlight is not an impulse or a grim necessity.  It is a way of life. Self-promotion is an important aspect of modern career management.  Natural self-promoters know it and constantly practice it.

So, is Madonna a superstar of self-promotion?  She practices positioning.  She is an icon of style.  She has been a major figure in the media since the 1980s and just keeps going.  I would say yes.  We may not all want to emulate her in our chosen careers, but we could definitely learn something beneficial from her self-promotion behaviors.

Susan Claunch

Media Production & Communications


Categories: self-promotion
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